David Ashby.
Senior Creative Producer & Director | Social, Brand & Digital Storytelling.

I tell stories that connect people with ideas, brands and each other.

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For over 14 years, I've been producing, directing and crafting content across broadcast, branded and digital platforms, working with organisations including the BBC, ITV, Channel 4, Sky, Discovery, All3Media and Sony Pictures Television.

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From documentaries and branded campaigns to social-first content, I specialise in finding the human story at the centre of a project and shaping it into something engaging, authentic and memorable.

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My background spans the entire production process, from strategy and development through to directing, filming, editing and delivery. This end-to-end experience allows me to combine strong editorial storytelling with a practical understanding of how content performs across today's digital platforms.

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I'm fascinated by the relationship between storytelling, audience behaviour and digital strategy, and I believe the most effective content doesn't just reach people – it makes them feel something.